Cookie Policy

1. What Are Cookies?

Cookies are small text files containing data that are stored on your device (computer, tablet, smartphone) when you visit a website. Cookies are widely used to remember preferences, track user behavior, and improve user experience. Most websites use cookies to function properly.

Cookies are typically categorized by:

• Duration: Session cookies (deleted when browser closes) vs. persistent cookies (stored until expiration or deletion)
• Source: First-party cookies (set by the website you visit) vs. third-party cookies (set by domains other than the one you visit)
• Purpose: Essential (required for functionality), Performance (analytics), Functional (remembering preferences), Marketing (tracking for advertising)

2. Cookies We Use

Essential Cookies (Strictly Necessary):

• Session ID: Maintains your login session and authenticated state. Expires when browser closes.
• CSRF Token: Prevents cross-site request forgery attacks on forms. Session-based.
• Cookie Consent: Stores your cookie preference choices. Persists 365 days.
• Security Flags: Implements security protocols (HTTPS enforcement, secure transport). Session-based.

Performance & Analytics Cookies:

• Google Analytics: Tracks page views, visitor behavior, traffic patterns, and user engagement. Helps us understand which pages are popular and improve navigation. Expires 2 years.
• Conversion Tracking: Tracks service inquiry form submissions and lead generation. Helps us measure marketing effectiveness. Expires 90 days.
• Page Performance: Monitors website speed, load times, and errors to identify technical issues. Expires 30 days.

Functional Cookies:

• User Preferences: Remembers your selected language, timezone, and display preferences. Expires 365 days.
• Form Data: Saves incomplete form data to prevent loss if you navigate away. Session-based.

Marketing & Targeting Cookies:

• Facebook Pixel: Tracks visits and actions for retargeting on Facebook. Enables conversion tracking for ad campaigns. Expires 180 days.
• Google Ads / Conversion: Tracks ad clicks and conversions to measure ROI on Google advertising. Expires 540 days.
• LinkedIn Insights: Tracks professional visitor behavior for B2B marketing insights. Expires 365 days.

3. Why We Use Cookies

• Essential Functionality: Enable you to log in, submit forms, and use core website features safely
• Security: Protect against fraud, unauthorized access, and attacks
• Personalization: Remember your language, timezone, and preferences for a better experience
• Analytics: Understand which pages visitors use, how they navigate, and where improvements are needed
• Marketing: Track which ads drive traffic and conversions, allowing us to optimize spending and reach interested customers
• Performance: Identify and fix website speed issues and technical errors

4. Third-Party Cookies & Services

Our website uses services operated by third parties who set their own cookies:

• Google Analytics: Analytics service by Google. Privacy policy: https://policies.google.com/privacy
• Google Ads: Advertising platform by Google. Privacy policy: https://policies.google.com/privacy
• Facebook Pixel: Analytics & advertising by Meta. Privacy policy: https://www.facebook.com/privacy/explanation
• LinkedIn: B2B insights by LinkedIn. Privacy policy: https://www.linkedin.com/legal/privacy-policy

These third parties may collect data about your activity across multiple websites over time. You can opt out of targeted advertising through these services' own opt-out tools.

5. Your Cookie Choices & Control

Browser Settings: Most web browsers allow you to refuse cookies or alert you when a cookie is being sent. To refuse cookies, follow your browser's instructions:

• Chrome: Settings → Privacy and security → Cookies and other site data
• Firefox: Preferences → Privacy & Security → Cookies and Site Data
• Safari: Preferences → Privacy → Cookies and website data
• Edge: Settings → Privacy, search, and services → Clear browsing data

Warning: Disabling essential cookies may prevent the website from functioning properly (you may not be able to log in, submit forms, or access secure areas).

Cookie Consent Banner: When you first visit netoptix.local, a cookie banner appears. You can choose to "Accept All" cookies or "Decline" non-essential cookies. Your choice is saved for 365 days.

Opt-Out Tools:

• Google Analytics opt-out browser extension: https://tools.google.com/dlpage/gaoptout
• Network Advertising Initiative opt-out: https://optout.networkadvertising.org
• Digital Advertising Alliance opt-out: https://optout.aboutads.info

6. Do Not Track (DNT)

Some browsers include a "Do Not Track" (DNT) feature that signals to websites your preference not to be tracked. NetOptix respects DNT signals where technically feasible. However, most websites and advertisers do not currently honor DNT requests, so your experience may vary.

7. Cookies & Legal Compliance

NetOptix complies with cookie regulations in various jurisdictions:

• GDPR (EU): Requires explicit consent before non-essential cookies are placed. Our consent banner seeks your permission.
• CCPA (California): Requires disclosure and opt-out rights for cookies that collect personal information. You can request we delete your cookies.
• ePrivacy Directive (EU): Requires transparency about electronic tracking.

We will not use marketing or analytics cookies if we detect you have a DNT signal enabled or if your jurisdiction requires explicit opt-in (instead of opt-out).

8. Updates to This Policy

NetOptix may update this Cookie Policy to reflect changes in cookie usage, new services, legal requirements, or other reasons. We will post updates here with a revised "Last Updated" date. Your continued use of our website after updates constitutes acceptance of the updated policy.

9. Contact Us

If you have questions about our cookie practices, would like to exercise your rights, or wish to request deletion of cookies, contact:

• Email: privacy@netoptix.local
• Phone: +1-212-555-0147
• Address: 350 5th Ave, New York, NY 10118

We will respond to inquiries within 30 days.

10. Appendix: Cookie Reference Table